When Newsubstance set out to deliver the official FIFA World Cup Countdown Clock in Doha, Qatar, they needed a solution that would seamlessly connect the physical installation with a global digital audience. Visual Impact Productions was brought in to design and implement the live integration system that made this possible.

We were proud to collaborate on this iconic installation by developing a real-time integration system that brought the voice of fans into the heart of the experience. Supporters from across the globe could tag their Instagram posts, and within moments, their photos and messages appeared live on the Countdown Clock’s large-scale LED displays — transforming personal content into a shared, global celebration.

Our team delivered a robust pipeline that included real-time data integration, a content moderation system, and dynamic rendering of social media content across the installation. The result was an experience that seamlessly blended the digital and physical — amplifying the excitement of the World Cup and connecting fans with the event in a truly meaningful way.