All work

Porsche Experience Centre Silverstone

An LED wall that follows visitors' hands, so they can quiz themselves, recolour a 911 and explore a car in 360° without touching a screen.

Client
Porsche
Our role
Software, real-time content, sensor tracking, hardware and on-site commissioning
Year
2022–23
Location
Porsche Experience Centre Silverstone, UK
A visitor points at a curved LED wall showing a red Porsche 911 and menu buttons for Quiz, Customise and 360 View.

The brief

The Porsche Experience Centre Silverstone is where people come to drive the cars and get to know the brand. Its curved LED wall needed to be something visitors use, not just watch: walk up and explore the cars with your hands, with no touchscreen, controller or app to learn.

What we built

Working with Trison, who supplied the LED screen, we designed and delivered the complete interactive system around it: the interactive software, the real-time content, the sensor tracking that turns a visitor’s hand into a pointer, and the hardware that runs it. We installed and commissioned it all on site.

  • A knowledge quiz. Visitors test what they know about Porsche, answering by pointing at the wall.
  • Customise. Visitors recolour a 911 by waving across it.
  • 360° view. Visitors turn a car and open hotspots that explain its features.

How it works

A sensor reads the space in front of the wall and tracks where a visitor is pointing, so nobody needs to touch the screen. The content is generated live rather than played back as video, which is what lets the paint reveal follow a hand instead of running a fixed animation.

Wave to reveal. The visitor's hand drives the paint reveal.
The quiz, answered by pointing at the wall.
360° view with hotspots explaining the car's features.