Ambitious ideas, turned into reality.

The visuals behind arena tours. The installations people stop for. One studio, start to finish.

Start a projectSee the work

Now playing: Expo 2020 Dubai closing ceremony, live AR

We turn ambitious ideas into interactive experiences.

Visual Impact Productions is a creative technology studio working across live shows and installations. On a show, we create the content and real-time visuals and run them from rehearsals to the last night. On an installation, we take it from the first sketch to opening day: concept, prototype, software, hardware, install, and the support that keeps it running.

Whichever side your project sits on, you get the same team and the same care.

About the studio

Selected work

See all work

What we build

What we're asked for most, not a menu. We start with what the experience needs to achieve, then choose or build the technology to get there.

How each one works

Your technical partner, from pitch to opening night.

Most of our work comes through agencies. We make you look good in the pitch, deliver what you sold, and never go round you to your client.

How we work with agencies
Your client stays your client
We sign NDAs and non-solicitation as standard. We won't approach your client directly.
White-label or credited
We can sit behind your brand, or be credited as your technical partner. You decide.
Real pitch support
Feasibility, costed options and working demos while you're still pitching.
One team, start to finish
The people who prototype it are the people who install it and support it.

How a project runs

Called like a show. Every stage has a clear owner and a clear output.

  1. Brief and feasibility

    We read the brief, visit the space if we can, and tell you honestly what will work, what it will take and where the risks are.

    You get Technical approach and costed options

  2. Concept and prototype

    We prove the core interaction early, with a working demo you can put in front of your client rather than a reference video.

    You get Working prototype, visuals for the pitch

  3. Production

    Software, real-time content, hardware specification and procurement, built and tested before anything goes on site.

    You get Tested system, content, kit list

  4. Install and commission

    We install, calibrate sensors for the real space and light, and run it until it behaves the same at 9am and 9pm.

    You get A live installation, signed off

  5. Show and aftercare

    On-site operators for live periods, training for venue teams, remote support, content updates and preventative maintenance.

    You get Uptime, updates, handover documents

Proven live

Content and visuals for headline shows and tours, with the studios that design them.

How we work on live shows

A realistic digital human, a man with a moustache in a green shirt, looks straight at the viewer.
In development

Characters your visitors can talk to

Living Portrait is our conversational digital human: life-size, in character, and designed to answer visitors' questions out loud in real time.

About Living Portrait Everything in the Lab

Talk to the team who'll build it

When you get in touch, you speak to the people who design and build the work, not an account manager.

Every project gets a team built around it: creative technologists, real-time developers, 3D artists and installation crew, with one project lead from the first call to opening night. We reply to every brief within one working day.

Or call +44 (0)7538 867777

Got a full brief, deck or budget? Use the project brief form.

The idea, the venue and the dates, if you have them.

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