What we build
We start with what the experience needs to achieve, for the visitor and for you. Then we choose the technology, or build what doesn't exist yet, install it and keep it running.
The areas below are what we're asked for most, not the limit of what we do.
Brand activations and launches
Interactive moments that stop people, get used and get shared.
What it does for you
People spend longer with the brand, take part rather than walk past, and leave with something to share. The interaction does the explaining for you.
Who it's for
Experiential agencies, brand teams and event producers.
Some of what we build
- Gesture and body-tracked LED walls
- Multi-user interactive walls and walkways
- Live camera effects and AI-driven visuals
- Live social feeds on screens and landmarks
See it in our work
Immersive spaces and projection mapping
Rooms, structures and buildings wrapped in content that reacts to the people inside.
What it does for you
People step inside the content instead of watching a screen. Floors, walls and whole structures come alive and react as visitors move through them, so the space is worth the visit and worth sharing.
Who it's for
Brands, agencies and venues, for launches, exhibitions, public art and events.
Some of what we build
- Projection mapping on buildings, objects and custom structures
- Immersive rooms and walk-through environments
- Floors and walls that react to movement
- Content made for the exact shape of the space
See it in our work
Museums and visitor attractions
Permanent interactives that make a collection come alive, and keep working.
What it does for you
Visitors learn by doing, families stay longer, and the venue gets exhibits that are built and supported to survive years of daily use.
Who it's for
Museums, heritage sites, science centres and attraction operators.
Some of what we build
- Interactive games and storytelling exhibits
- Projection in historic spaces
- Conversational historical characters
- Maintenance, repairs and upgrades for existing exhibits
See it in our work
Retail, showroom and exhibition
Product experiences that let customers explore, configure and try on.
What it does for you
Customers explore the whole range, not just what is on the floor, and a showroom or stand gets a reason to visit and a reason to stay.
Who it's for
Retail and automotive brands, showrooms, stand builders and integrators.
Some of what we build
- Touch-free product configurators and 360° explorers
- Virtual try-on and digital wardrobes
- Interactive stands for trade shows
- Quizzes and product storytelling on LED
Games and gamification
Physical games with real-time graphics that crowds want to queue for.
What it does for you
Repeat play, friendly competition and longer dwell time, with game logic built to be fair, quick to learn and robust in a crowd.
Who it's for
Brands, attractions and agencies looking for repeat play and dwell time.
Some of what we build
- Arcade-style racing and reaction games
- Multiplayer LED wall games
- Quiz formats with randomised question banks
- Repairs and upgrades for existing exhibit games
See it in our work
AI characters and digital humans
Life-size characters that listen, answer and stay in character.
What it does for you
A memorable host that answers questions in real time, in a voice and personality you choose, within the rules you set.
Who it's for
Museums, brands, receptions and hospitality.
Some of what we build
- Conversational digital human characters
- Historical figures and brand ambassadors
- Reception and check-in characters
See it in our work
Live, broadcast and touring visuals
Show content and real-time visuals for shows where there are no second takes.
What it does for you
Visuals that respond to the performance, with the reliability a touring schedule demands. It is also where our installation discipline comes from.
Who it's for
Show designers, production companies, artists and broadcasters.
Some of what we build
- Looks and effects for the live camera feeds
- Augmented reality for broadcast
- Show content and programming
- Show operators for tours and one-off dates
- Lighting desk and show control integration
See it in our work
Not on the list?
If it needs to sense, react, render or run live, we can build it. Bring the idea, even if nobody has done it before, and we'll work out the technology.
Start a projectHow every project runs
-
Step 1: Brief and feasibility
We read the brief, visit the space if we can, and tell you honestly what will work, what it will take and where the risks are.
You get Technical approach and costed options
-
Step 2: Concept and prototype
We prove the core interaction early, with a working demo you can put in front of your client rather than a reference video.
You get Working prototype, visuals for the pitch
-
Step 3: Production
Software, real-time content, hardware specification and procurement, built and tested before anything goes on site.
You get Tested system, content, kit list
-
Step 4: Install and commission
We install, calibrate sensors for the real space and light, and run it until it behaves the same at 9am and 9pm.
You get A live installation, signed off
-
Step 5: Show and aftercare
On-site operators for live periods, training for venue teams, remote support, content updates and preventative maintenance.
You get Uptime, updates, handover documents
Under the hood
The tools we reach for most. They're a starting point, not a limit: we pick what each brief needs, build custom tools when nothing off the shelf will do, and work inside a lead studio's own pipeline when that's the job.
Real-time engines
- Notch
- TouchDesigner
Sensing and tracking
- LiDAR
- Depth cameras (Azure Kinect, ZED)
- Hand, body and multi-user tracking
- Camera and gesture input
AI
- Conversational AI characters
- AI video effects
Display and playback
- LED walls, floors and façades
- Projection and mapping
- disguise and media servers
- Show control and lighting desk integration
Software and integration
- Custom Python tools
- Social and data feeds
- Content moderation workflows
On site
- Hardware specification and supply
- Installation and commissioning
- Operators for live periods
- Training and maintenance